Leasing Action Behavior Center is a highly desired retail tenant because they often require larger spaces that occupy a significant portion of a retail strip center – to be precise, they can take anywhere from 7,000 square feet to 11,000 square feet of space. Given the amount of space and long-term lease they sign, most retail brokers and landlords seek Action Behavior Center as a tenant.
Action Behavior Center, of course, knows this, and has many options when choosing new locations. So it was no surprise when they passed on an XAG-represented site. But XAG CEO Nathaliah Naipaul believed this was a good fit for Action Behavior Center, and the right move for the landlord to pursue them. So she pulled the school district data for the area around the site — exact number of school-age kids and which schools they attend — and put that together in a letter directly to Action Behavior Center’s leasing team.
She didn’t go back and try to change their mind on the space itself. The letter was about the demographics around it — kids in the area, families in the area. The numbers showed real demand for a business like theirs in the location XAG was representing. Most brokers stop at the property: square footage, features, general market demographics. Nathaliah went further, showing Action Behavior Center exactly what was driving demand in terms they could verify themselves. She didn’t stop there either — after sending the letter, she followed up, and followed up again. And then she got an answer.
Action Behavior Center was reconsidering the site. After some negotiations, they signed the lease. During that process, Nathaliah put another site in front of them for a different location. They reviewed it and decided to move forward on that one as well. That’s how XAG CEO Nathaliah Naipaul secured two long-term leases with Action Behavior Center in Houston.
How did XAG land two leases with Action Behavior Center after being rejected?
XAG CEO Nathaliah Naipaul pulled school district enrollment data for the area and used it to show Action Behavior Center specific, verifiable demand for the site — leading them to reconsider a location they had initially passed on.
How much space does Action Behavior Center typically need?
Action Behavior Center generally requires 7,000 to 11,000 square feet, making them one of the more space-intensive and sought-after tenants in retail strip centers.
Who represented the landlord in the Action Behavior Center Houston leases?
XAG CEO Nathaliah Naipaul represented the landlord and led the leasing process for both locations.
